The best captions read like a note from a person, not a brand. If yours feel stiff, it is usually because they are trying to do too much at once.
Write the way you speak
Read your caption out loud. If you would never say it to a client across the table, rewrite it.
Five prompts to try
- What question did a client ask this week?
- What is something people often get wrong about your work?
- What does a normal Tuesday look like in your studio?
- What are you quietly proud of this month?
- What would you tell someone just starting out?
Clarity is kind. Say one thing well, then stop.
Sample article for the AVA MARKETING template — replace it with your own writing.
