Content pillars are the handful of themes your brand returns to. They make planning faster and help your audience understand what you stand for.
How to find yours
Look at the conversations you already have with clients. The questions you answer most often are usually your strongest pillars.
- List ten topics you could talk about easily
- Group them into three or four themes
- Check each one supports a business goal
- Name them in your own words
Keep them flexible
Pillars are a guide, not a cage. Review them every few months and let them grow with your business.
Sample article for the AVA MARKETING template — replace it with your own writing.
