An audit is simply an honest look at where you are. It is the first step in almost every project we take on, and you can begin one yourself with a cup of tea and our free checklist.
First impressions
Imagine you are a new visitor. Does your profile explain what you do within a few seconds? Is it clear what to do next?
Consistency
Scroll back three months. Do your posts look and sound like they come from the same brand?
Content that works
Notice which posts started conversations or brought enquiries. Do more of what helps, and let go of the rest.
- Profile: name, bio, link and highlights
- Visuals: colours, photography and layout
- Voice: captions, tone and calls to action
- Rhythm: how often and when you post
Sample article for the AVA MARKETING template — replace it with your own writing.
